Whatever your values, doing business with care, empathy, engagement, and tough love at times, yet always with the love of the journey, rather than the destination. It means being connected to a greater good, a desire to make a positive impact for the people you work with: your customers, the environment, and community you care about.
To make a profit is a given, but without a purpose, you risk pursuing short-term goals with no real fulfilment. Tony values encouragement and development over profit and does business in a way that balances business and compassion, putting long-term sustainable growth ahead of short-term profit.